CMO Roundtable: The State of Marketing

For this edition of our CMO Roundtable discussions, we’re joined by Tom Kosnik, President of Visus Group; Michelle Krier, Head of Marketing at Advanced RPO; Austin Fowler, Director of Marketing at The Ash Group; Kyle Coughlin, VP of Marketing at The Reserves Network; and Amy Giessinger, VP of Marketing at Doherty. Our guests explore how to craft content and campaigns that truly grab attention, whether it’s more cost-effective to retain top talent or hire new staff (and why both options matter), and which current marketing trends are driving consumer demand. We also unpack the power of account-based marketing, shine a light on the creative tactics these leaders use to attract candidates, and take a closer look at the ROI of marketing. To wrap things up, our guests share insights on aligning sales, operations, and marketing, and future trends they’re most excited about.