For this edition of our CMO Roundtable discussions, we’re joined by Tom Kosnik, President of Visus Group; Michelle Krier, Head of Marketing at Advanced RPO; Austin Fowler, Director of Marketing at The Ash Group; Kyle Coughlin, VP of Marketing at The Reserves Network; and Amy Giessinger, VP of Marketing at Doherty. Our guests explore how to craft content and campaigns that truly grab attention, whether it’s more cost-effective to retain top talent or hire new staff (and why both options matter), and which current marketing trends are driving consumer demand. We also unpack the power of account-based marketing, shine a light on the creative tactics these leaders use to attract candidates, and take a closer look at the ROI of marketing. To wrap things up, our guests share insights on aligning sales, operations, and marketing, and future trends they’re most excited about.
In this episode, which was recorded at this year’s [Bullhorn Engage](https://engage.bullhorn.com/), I talk to Jonathan Eldridge, Executive Vice President of Experience for Brooksource, about...
The staffing industry is evolving fast, and today we are discussing what’s working and what’s not! We are joined by staffing industry experts, Sara...
